Be Here Now

I must say, this Windows Phone commercial absolutely nails it. I'll be the first to admit, I'm totally guilty of acting this way, which is maybe why it resonates with me so much! I particularly like the guy dropping his phone in the urinal and the woman in her lingerie being ignored by her man in bed.

The best part of this ad, however, is the tagline at the end: "Be here now." If you're not familiar, that's the title of a wonderful book you should check out if you haven't already.

Well done, Windows Phone advertising people.