The Curious Case Of Jasper Slobrushe

Jasper Slobrushe is an imposter. It's a website and Twitter page set up by some anonymous person to mock a real ice cream shop here in San Francisco called Humphry Slocombe. You see, Humphry Slocombe could be perceived as taking itself a little too seriously. The ice cream flavors are completely pretentious, with offerings such as–I kid you not–Foie Gras, Pistachio-Bacon, Jesus Juice, Boccalone Prosciutto, and McEvoy Olive Oil just to name a few.

The real "personality" of Humphry Slocombe, however, is felt most on their Twitter page where ice cream and ice cream consumption take on a cult-like status. It would seem fans of Humphry Slocombe eat the ice cream for breakfast, lunch and dinner, and spend their days awaiting new, mind-boggling flavors. It's like how really annoying people get about coffee, or wine, or Apple products. These people like to think of themselves as ice cream connoisseurs. It's not just a cool treat, it's a lifestyle.

This is where Jasper Slobrushe comes in. The name feels the same. The website it nearly identical. The Twitter page copies the tone. It just pushes it a little further, although there are places where the line is blurred and a flavor or tweet seems like it could have come from either. Jasper Slobrushe offers flavors like Hay, Nutella and More Nutella, Ice, Paprika Hummus, and Whatever. The only way to really appreciate this is to visit the websites and Twitter pages. See for yourself:

Humprhy Slocombe's website and Twitter page.

Jasper Slobrushe's website and Twitter page.