Wednesday, June 17, 2009

Are You Being Manipulated by a Menu?

How much can restaurants influence what we order?

Menus are written with appetizing adjectives like “roasted” or “marinated” (“fried” should be avoided); highlight dishes with different fonts, colors, and pictures; move items to the center right of our line of sight; and drop dollar signs from prices, all in an effort to make higher profits, according to a recent Baltimore Sun blog post.

As an educated diner, it’s hard to imagine being tricked into buying a dish you don’t want, but the conventions turned up in menus from many a restaurant.

Check out the list to see who follows the rules.

1 comment:

junna said...

I'm quite sure I am manipulated by menus on a regular basis (p.s. I love balthazar)