Baby names change with the winds of fashion and new research suggests the faster they get popular, the faster they get lame. Take Tricia. Back in the 1950s, almost nobody named their baby girls Tricia. By the 1970s, the name had skyrocketed to the 144th most popular girl’s name and then just as quickly, Tricia fell back into disuse. It’s no longer in the top 1,000 names for girls. Literally hundreds of other names have followed similar trajectories.
It turns out that a name’s sad tumble into obscurity is tightly correlated with the speed of its rise. And that principle — what goes up quickly, must come down quickly — could be applicable to a broader set of memes.
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