Under the agreement, which was announced in June after merger talks between Microsoft and Yahoo collapsed, Google will sell ads alongside some Yahoo search results on some of its Web sites. The deal has been opposed by Microsoft and some advertisers, who fear it will reduce competition in the search advertising market, which Google dominates, and lead to higher prices.
Wednesday, September 10, 2008
U.S. May Be Preparing Antitrust Suit in Google-Yahoo Partnership
Under the agreement, which was announced in June after merger talks between Microsoft and Yahoo collapsed, Google will sell ads alongside some Yahoo search results on some of its Web sites. The deal has been opposed by Microsoft and some advertisers, who fear it will reduce competition in the search advertising market, which Google dominates, and lead to higher prices.
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