The new site is the product of a joint venture among MySpace, the social network owned by the News Corporation, and the major music companies — the Warner Music Group; Sony BMG, a joint venture of Sony and Bertelsmann; and the Universal Music Group, a subsidiary of Vivendi. The venture plans to make money from selling advertising on the site and from selling digital downloads of music through a partnership with Amazon.com.When it is introduced, most likely by the end of the month, the service will have several million songs, all ready for instantaneous streaming. Users will be able to assemble private playlists of hundreds of songs, which they can string together to perk up a party or ease the monotony of their workday. They will also be able to post one of those playlists, with 10 songs, to their public MySpace profiles, where their friends can listen and save those songs to their own pages.
To transfer the music to another computer or a mobile device like an iPod, visitors will have to buy songs on the site through Amazon.com’s digital music store. Cellphone ring tones will be for sale through Jamster, another unit of the News Corporation.
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