Thursday, August 21, 2008

The Second Coming of Khaki

Reinventing Gap, the nation’s largest specialty apparel chain, has been fashion’s equivalent of Merlin’s stone for much of the last decade, as sales and profits have dipped, along with its image among young consumers. Patrick Robinson, 41, is the third designer to attempt to pull the sword since Gap began to publicly acknowledge its creative personnel in 2003, and the most closely watched because of his popularity with industry insiders and his finesse with casual American sportswear. His fall designs have generated promising reviews, but also concern about whether a single designer — one with a mixed track record — can revive a brand with 1,155 stores in the United States in the midst of an economic crisis.

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